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Wired UK reports that Apple design chief Jonathan Ive participated in a keynote session today at the UK Trade & Investment department’s Global Business Summit on Creative Services in which he offered up some of his thoughts on the creative process at Apple and other anecdotes about his two decades at the company. While he had previously shared some of his thoughts on design, his comments today offer a bit more perspective on how things work at Apple. “To me I still think it’s remarkable that at a point in time on a Tuesday afternoon there isn’t an idea and then suddenly later on there is an idea. Invariably they start as a tentative, barely-formed thought that becomes a conversation between a couple of people.” Apple then builds a prototype that embodies the idea and that’s when the idea goes through “the most incredible transition”. “You go from something tentative and exclusive to something tangible and — by nature of it being a thing — a table of people can sit around it and start to understand it; it becomes inclusive and it galvanises and points to a direction for effort.” Ive, who shared his unsurprising view that design should be a “prerequisite” and not simply one aspect of product development, also repeated several mantras that have been commonly quoted by Apple executives, calling good the enemy of great and noting that Apple says “no” to many, many good ideas in order to focus all of its energies on a select few great ones
Apple is either actively considering purchasing a major stake in Twitter or discussed making an investment with the social company more than a year ago and the talks have since ceased, depending on which newspaper one wishes to believe. The New York Times reported tonight that Apple and Twitter were talking “in recent months” about a major strategic investment in the hundreds of millions of dollars. Apple has considered an investment in the hundreds of millions of dollars, one that could value Twitter at more than $10 billion, up from an $8.4 billion valuation last year, these people said. They declined to be named because the discussions were private. There is no guarantee that the two companies, which are not in negotiations at the moment, will come to an agreement
In what should not be a surprise given Siri’s beta status and its use of new technology for voice interaction with mobile devices, a study from Piper Jaffray analyst Gene Munster finds that Siri’s abilities are still eclipsed by the traditional text-entry Google searches that have been in place for years. The study included presenting Siri with 800 queries in each of two environments, a quiet room and a busy urban street, and then assessing Siri’s ability to correctly interpret the queries and provide correct responses. Specifically addressing the outdoor testing, Munster notes: While Google comprehends 100% of searches, Siri was only able to comprehend 83% of the prompted questions on a busy Minneapolis street. In terms of answer accuracy, Siri correctly answered 62% of queries on the street compared to Google’s estimated 86% answer accuracy
Last November, Adobe announced that it was ending development of Flash Player for mobile platforms, opting not to optimize the plug-in for new browser, operating system, and device configurations. Adobe’s announcement came roughly a year and a half after Steve Jobs penned his “Thoughts on Flash” open letter outlining why Apple had decided not to allow Flash to run on its iOS devices. Now nearly eight months after Adobe’s announcement, the company is officially pulling Flash from the Google Play marketplace for Android for new users. Those users who already have Flash installed on their Android devices will, however, be able to continue receiving updates.
Over the past several days, Gizmodo has been highlighting freezing and crashing issues on several of its staff’s new MacBook Air models, linking the problems to Google Chrome. Switching to Apple’s Safari browser eliminated all of the issues, and thus the site recommended that owners of the new machines avoid Chrome for the time being. Google has now issued a statement to Gizmodo acknowledging that Chrome is the culprit and discussing the steps it is taking to address the issue. While Google has disabled some of Chrome’s GPU acceleration on an emergency basis as it seeks to deploy a permanent solution, the company has also filed a bug report with Apple as such issues should not be able to cause an entire system to freeze or crash. “We have identified a leak of graphics resources in the Chrome browser related to the drawing of plugins on Mac OS X
Apple Senior Vice President of Hardware Engineering Bob Mansfield is retiring, according to an Apple press release . He joined Apple in 1999
As announced earlier this month , Sprint prepaid subsidiary Virgin Mobile USA is launching the iPhone tomorrow, and the carrier has begun taking orders ahead of the official launch.
Earlier this month, we noted that Microsoft was making a major push into the living room, seeking to use its Xbox hardware as the hub for new streaming video content and a “SmartGlass” app for various platforms that will allow two-way Airplay-like wireless streaming between devices and an Xbox connected to a television. Bloomberg now reports that Microsoft is also making a substantial push on the music side, talking to labels about launching a hybrid music service that would offer both iTunes-like downloads and Spotify-like streaming content. The Redmond, Washington-based software maker is in talks with major record companies for the needed rights, and plans to begin service later this year, said the people, who asked not to be identified because the discussions aren’t complete. By combining the best features of competing services, Microsoft seeks to build a digital product that lets customers consume music any way they like. The maker of the Xbox console is building the new music business after its unsuccessful effort with the Zune service, which will close and move customers to Xbox Music, the company said on its website
Google announced today that it is releasing a version of its Google Chrome for the iPhone and iPad. The company says it will go live on the App Store later today.
The outside of the box said "Windows base machine or better", so I bought a Mac.
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