Posts Tagged ‘marketing

Former Apple Senior Marketing Manager John Martellaro today penned an interesting piece describing the company’s strategy for issuing controlled leaks, pointing to Monday’s Wall Street Journal article on Apple’s tablet device as a likely instance of …

RBC Capital analyst Mike Abramsky published a research note today regarding a meeting with several Apple executives, including Chief Financial Officer Peter Oppenheimer, iTunes VP Eddy Cue, and Mac Marketing VP David Moody, covering a number of topic…

Filed under: Analysis / Opinion , Software , Odds and ends , Other Events , Apple , Developer , iPhone , App Store I’m lucky enough to be heading out to E3 next week, so I’ll be puttering around the show looking for great iPhone apps and games to tell you all about, but it looks like CES might be the place to be for iPhone software in 2010: the show is going to expand the exhibit space for Apple’s mobile platforms by 5x. We knew there was going to be a bigger iPhone/iPod related event there, but we didn’t know it was going to be quite that big. Organizers say that the App Store’s huge growth justifies the size of the event, but of course Apple’s exit from Macworld (and that event’s move to February , away from the Vegas CES show in January) didn’t hurt either

Filed under: Tips and tricks , App Store Just about every conversation I have with an iPhone developer who’s had any level of App Store success eventually (usually sooner rather than later) includes the question, “what worked for you?” I’ve been trying to distill some kind of pattern — a sure-fire marketing tactic — but there are just too many variables. There are the ones which developers can control (to some extent): the general timing of a release (give or take a month), pricing , quality, external promotion, and certain aspects of the marketing process

Filed under: Software , How-tos , Tips and tricks , TUAW Tips TJ Luoma recently shared the solution to an annoying problem. Specifically, he wanted to keep Backup’s icon from frantically jumping in the Dock like so many hepped-up toddlers in a bouncy castle. The Backup icon typically bounces in the Dock for a minute two before it even begins backing up any data. We know what you’re thinking, “Just go to the application’s preferences and disable the Dock animation.” The problem is that Backup has no preference pane! Fortunately, TJ found a fix

Filed under: Analysis / Opinion , Tips and tricks , Security Update: The KB article referenced is now offline. You can see the archived version here .

Filed under: Hardware , Portables , Tips and tricks , Mac 101 There’s a good tip at CreativeBits today on prolonging your battery’s life. Specifically, it’s about letting it run through “cycles.” When your battery is fully charged, be it in your laptop, iPhone or iPod, and you let it run until the device dies, you’ve used up one cycle. Over time, it will lose its ability to retain a full charge.


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